On a sunny Wednesday afternoon Eastex sat down with fashion and lifestyle blogger Vanity and Me. We drank coffee and browsed this season's Spring/Summer 2018 collection and got to know the driving force behind one of our favourite blogs.
Q: Hi Laurie! It’s so great to meet you, would you like to tell us a bit about yourself?
A: Hello, I’m Laurie from Vanity and Me. A fashion and beauty blog for the more mature woman. I like to write about fashion, while combining this with style tips. I am also really into beauty and I love sharing my treatments with my readers.
Q: What inspired you to start your blog?
A: I read in a magazine about a woman who had started a blog and was really enjoying writing it. I had always been in the hair and beauty industry and I thought it would be a really good idea to share my anti-ageing tips with some fashion thrown in. I had no PC skills at the time so the challenge was huge, but with perseverance I overcame this.
Q: How would you describe your personal style?
A: I love classic styling with on trend accessories as I find this works best for me. I find classic pieces are timeless, which means you get more for your money. I have always been a classic kind of girl even when I was younger.
Q: What’s your top beauty secret?
A: My top beauty secret? That’s a tough one! There are so many must haves at my age, but if it was narrowed down to a couple, it would have to be to use an SPF daily and lots of exfoliating.
Q: What are some of the greatest challenges you have overcome with starting your blog and what advice would you give others?
A: The biggest challenge starting my blog was knowing what to do. The setting it all up and beginning to write was hard, however the blogging community was very friendly and a lot of people were only too happy to help. My advice to others would be to make sure you share your posts everywhere. Share that post until you can’t think of anywhere else to share it! Don’t let your hard work sit there unnoticed, you must get it out there to the audience on social media.
Q: You are very active on social media, how has the platform helped you elevate your following?
A: Sharing my posts on social media has got me where I am today. I love to meet other bloggers and be social within the blogging community, like I said you really need to promote yourself otherwise people won’t find you.
Q: What does the Eastex brand mean to you?
A: I really love Eastex for its quality and timeless styling. There’s always a few “oh I have to have that” items on my wish list each season and I find their tailoring complements my frame perfectly.
Q: Tell us about the Eastex pieces that have caught your eye this season.
A: This season, I am loving so many of the Eastex items. The white trousers, the brushed stripe pleated skirt and the Tweed Corsage Jacket, my list goes on!
Q: What are your top styling tips that never fail you?
A: My top styling tip has to be choosing the correct underwear. The right underwear, such as that perfect fitting bra, the right control pants or knickers that don’t show creases, will make a huge difference as to how a dress will hang on you. Get the foundations right and your confidence will shine through.
Q: What does the rest of the year hold for Vanity and Me?
A: My year so far has been very busy with some amazing opportunities. My latest project is my You Tube channel that I have just launched. It’s very early days and there’s a lot to learn, but there are so many young Youtubers out there talking fashion and beauty and sharing their everyday lives, that I want to do that too. Just because I’m older why not? So long as my viewers can listen to my Essex drawl! There’s no airs and graces!
A big thank you to Laurie for participating in this shoot
Click here to read Lauries's Blog

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